After encountering serious opposition over its controversial plans, Facebook is finally backing away from its efforts to sell ads in WhatsApp.
The plans to monetize the app had reportedly caused its co-creator, Brian Aston to quit in protest. It may be factors such as this that forced Facebook to give up monetizing the messaging platform.
A Facebook representative revealed that the company may integrate ads into the app, however, for the time being, it will remain ad-free. They haven’t revealed an exact timeline for when this change will go into effect.
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